Find Customers For Your Product? It Won't Last.

After discovering your passion and have set your purpose, it is likely that you already know what will you create. What kind of product/service that you want to provide. But remember regarding your purpose is not the same with following your ego. It is different. Ego is something you do to satisfy your personal ambition, but purpose is beyond that. It's also contributing to make our world a little bit better.

Before you confirm what product/service you want to sell, make sure you don't start thinking about finding customers for your offerings. If you always find customers for your product/service, it won't last long. Why? Because maybe people doesn't really need it, maybe your offering is not relevant for them. So if you keep doing that, it's like throwing irrelevant solution everyday to a lot of people. You'll find yourself frustrated and exhausted in no time. Instead, you need insights on what "people core needs" now and in the future, understand what kind of solution that people will be willing to pay, and make sure your offering is unique and different to make it stand out.

Although you have find the right product/service doesn't mean it'll automatically sell itself. Relevant product/service for now doesn't mean it will be like that forever. A lot of successful companies in the past are not exist anymore because they are too stubborn holding onto their original product. Meanwhile people's behavior always changing, resulting in changing needs. You need to critically aware of what's going on right now and the "trend" coming by. If your offering is considered not quite relevant anymore, modify it without changing its whole concept.

So in order to stay relevant make sure that you have found your passion and purpose first, and find product for your customers. Just like Seth Godin said, whatever your product/service is, make sure you don't find customers for your product but find product for your customers. It's completely different and will change the way you think about your business.